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emma@bettercopy.co.uk  (07966 314 515)
robert@bettercopy.co.uk (07974 357 237)

Robert’s Journo-thaurus

B is for bleed

- the extent to which a picture fills a page. A full bleed is where colour is used right the very edge of a page.
bettercopy
2020-03-31T09:51:43+01:00
- the extent to which a picture fills a page. A full bleed is where colour is used right the very edge of a page.

O is for op-ed pages.

Unread sections of newspapers where rabid egotists outline opinions nobody except themselves are interested in. Carries no advertising because advertisers know how well read the pages are.
bettercopy
2020-03-31T10:29:25+01:00
Unread sections of newspapers where rabid egotists outline opinions nobody except themselves are interested in. Carries no advertising because advertisers know how well read the pages are.

I is for intro

the all-important first paragraph. Construction may take a writer about half the time it takes to compose an entire article. If it does take that long, it will be time well spent.
bettercopy
2020-03-31T10:10:36+01:00
the all-important first paragraph. Construction may take a writer about half the time it takes to compose an entire article. If it does take that long, it will be time well spent.

Q is for query

polite term used by editors meaning ‘Oi, writer, I have no idea what you are driffling on about.’
bettercopy
2020-03-31T10:31:56+01:00
polite term used by editors meaning ‘Oi, writer, I have no idea what you are driffling on about.’

R is for reverse ferret

journo-euphemism for a 180-degree change of direct. Often hides realisation of calamitous misjudgement. Also redundo, payments made to journalists who invariably "couldn't be happier" and were "just about to leave anyway". Also readers, aka nuisances - especially when they try to contact you.
bettercopy
2020-03-31T10:33:12+01:00
journo-euphemism for a 180-degree change of direct. Often hides realisation of calamitous misjudgement. Also redundo, payments made to journalists who invariably "couldn't be happier" and were "just about to leave anyway". Also readers, aka nuisances - especially when they try to contact you.

C is for copy

as in written editorial content. Also conference, a twice daily meeting at which underlings are ritually humiliated for the sadistic enjoyment of high-ups. Also clickbait: an online article that looks interesting and/or salacious and glamorous but is, in fact, very dull. See fake news.
bettercopy
2020-03-31T09:47:52+01:00
as in written editorial content. Also conference, a twice daily meeting at which underlings are ritually humiliated for the sadistic enjoyment of high-ups. Also clickbait: an online article that looks interesting and/or salacious and glamorous but is, in fact, very dull. See fake news.

M is for monstering

the act of delivering a wholly unjustified tirade of abuse masquerading as feedback from an editor to a writer. Also managing editor, a job where past-it high-up sign journalists' expenses claims.
bettercopy
2020-03-31T10:25:40+01:00
the act of delivering a wholly unjustified tirade of abuse masquerading as feedback from an editor to a writer. Also managing editor, a job where past-it high-up sign journalists' expenses claims.

S is for spike

a shame-laden repository for unsuccessful pieces of writing.
bettercopy
2020-03-31T10:34:04+01:00
a shame-laden repository for unsuccessful pieces of writing.

E is for editor

a newspaper woman or man who is always right even when patently wrong. E is also for emeritus - an honorific added to a job title to ease the pain of upcoming redundancy. According to media myth Rupert Murdoch says that 'e-' stands for 'exit' and '-meritus' explains that the recipient thoroughly deserves the heave-ho.
bettercopy
2020-03-31T09:49:37+01:00
a newspaper woman or man who is always right even when patently wrong. E is also for emeritus - an honorific added to a job title to ease the pain of upcoming redundancy. According to media myth Rupert Murdoch says that 'e-' stands for 'exit' and '-meritus' explains that the recipient thoroughly deserves the heave-ho.

F is for fake news.

Lies dressed up as journalism. Also means truth that the rich and powerful would prefer little people did not believe. Also file, as to submit copy.
bettercopy
2020-03-31T10:00:21+01:00
Lies dressed up as journalism. Also means truth that the rich and powerful would prefer little people did not believe. Also file, as to submit copy.

W is for WOB

short for white-on-black. A trick of the design trade where the normal white-on-black style is reversed. Can be used with colours.
bettercopy
2020-03-31T10:36:26+01:00
short for white-on-black. A trick of the design trade where the normal white-on-black style is reversed. Can be used with colours.

L is for layout

aka page design. Also lunch, a bibulous meeting with optional food that old timers still bang on about. Also listicle, and article that is also a list prepared primarily as clickbait.
bettercopy
2020-03-31T10:19:30+01:00
aka page design. Also lunch, a bibulous meeting with optional food that old timers still bang on about. Also listicle, and article that is also a list prepared primarily as clickbait.

J is for journalism

, a profession that is most honourable and a trade that is deeply disreputable. Journalism is also writing that someone somewhere does not want published. The rest, according media lore, is public relations.
bettercopy
2020-03-31T10:15:59+01:00
, a profession that is most honourable and a trade that is deeply disreputable. Journalism is also writing that someone somewhere does not want published. The rest, according media lore, is public relations.

P is for par

meaning paragraph. Also pix meaning pictures. And to piss on chips, that is fundamentally undermine a colleague's work.
bettercopy
2020-03-31T10:30:33+01:00
meaning paragraph. Also pix meaning pictures. And to piss on chips, that is fundamentally undermine a colleague's work.

G is for gash copy

- imperfect editorial used to fill columns because it’s way past deadline. Will be replaced later. Ref also gash pix.
bettercopy
2020-03-31T10:07:11+01:00
- imperfect editorial used to fill columns because it’s way past deadline. Will be replaced later. Ref also gash pix.

U is for unemployment

the more accurate description for ‘freelancing’ or ‘working from home.’
bettercopy
2020-03-31T10:35:09+01:00
the more accurate description for ‘freelancing’ or ‘working from home.’

V is for verbiage

See 'copy'.
bettercopy
2020-03-31T10:35:28+01:00
See 'copy'.

A is for art director

the she or he responsible for making pages look great. Is usually quite mad.
bettercopy
2020-03-31T09:47:21+01:00
the she or he responsible for making pages look great. Is usually quite mad.

D is for deadline

, the point in time when writers begin to write. Also dummy copy, random words used to fill columns as a page is designed or laid out. Latin words are often used.
bettercopy
2020-03-31T09:49:06+01:00
, the point in time when writers begin to write. Also dummy copy, random words used to fill columns as a page is designed or laid out. Latin words are often used.

X is for exes

aka expense claims, widely credited as being the greatest-ever works of fiction.
bettercopy
2020-03-31T10:37:03+01:00
aka expense claims, widely credited as being the greatest-ever works of fiction.

Y is for yacht

proprietor’s plaything
bettercopy
2020-03-31T10:37:24+01:00
proprietor’s plaything

T is for tweak

a top-to-bottom re-write of incompetently prepared copy.
bettercopy
2020-03-31T10:34:31+01:00
a top-to-bottom re-write of incompetently prepared copy.

Z is for Z

the back end of an overused listicle format, as in ‘Journo-thaurus A-Z’.
bettercopy
2020-03-31T10:38:04+01:00
the back end of an overused listicle format, as in ‘Journo-thaurus A-Z’.

K is for kill fee

, a part payment to a writer who submits unusable copy. Akin to a micro redundancy package. After all, the writer won't be employed by that editor again.
bettercopy
2020-03-31T10:16:16+01:00
, a part payment to a writer who submits unusable copy. Akin to a micro redundancy package. After all, the writer won't be employed by that editor again.

N is for a nun’s chuff

which, according to media myth, is as dry as a very boring story.
bettercopy
2020-03-31T10:28:41+01:00
which, according to media myth, is as dry as a very boring story.

H is for house style

he use-of-language rule book ensuring consistency where legitimate alternatives exit. Eg 'ten percent' or '10%'. Also Hardens, an excellent copy-editing reference book.
bettercopy
2020-03-31T10:07:54+01:00
he use-of-language rule book ensuring consistency where legitimate alternatives exit. Eg 'ten percent' or '10%'. Also Hardens, an excellent copy-editing reference book.
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